[Blog post #1]
Throughout the past year, we've seen the Jeffrey Campbell Lita on every "real" fashion blog. And, even if it has become a bit predictable, the design is
still considered cool. Plus, its undoubtedly an easy way get noticed in the blogosphere.
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| Popular LookBooker Rachel-Marie Jones in Lita's. |
So, how has the Lita maintained its popularity for so long? There are two main reasons -- the first is because of the fans, most notably those with blogs. No matter how much promotion a company does, it will never compare to peer-to-peer communication.
So, if a notable fashion blogger [or even a stylish / attractive one] posts photographs of her/himself wearing Lita's, it will indirectly inspire readers to consider trying the trend, and ultimately buying a pair themselves. With the rise of websites like
Lookbook, shoppers and aspiring bloggers can view hundreds of popular fashion bloggers all in one place, being exposed to countless trends at once.
The second cause for the Lita's continued popularity is the wide range of designs. There are over fifty deviations of the original Lita, as well as the Lita Fur, Lita Shag, Lita Fab, Lita Spike, Lita Harness, and Studded Lita. With so many options, its hard to tire of a winning trend.
But, in an industry where trends change quickly, how long can the Lita
really stay on top? A year is a long time, and while the popularity of the JC creation hasn't faltered, there's only a limited amount of time left for the Lita to stay on top, especially with all the other
amazing Jeffrey Campbell designs on the market!
Here's a look at a few JC designs that can easily become the 'new'
Lita:
[Disclaimer:
All photos and prices from Solestruck.com. This post is an assignment for my Creative Fashion Presentations class at FIT. If you're not an FIT student, please feel free to comment anyways!]
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